Role:
Come work at Torque Fitness, a fast-growing fitness brand in the Minneapolis/St Paul area. We're now hiring an experienced E-Commerce Marketing Specialist to help execute on a variety of marketing activities. If you're hard-working, dedicated, and passionate about digital marketing, social media, and fitness, Torque Fitness could be an excellent fit for you.
Major Duties and Responsibilities:
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• Manage and grow Torque’s social media channels including content creation and moderation for TikTok, Instagram and all other channels.
- - This includes developing an annual social media plan, monthly reporting, daily account moderation, and content creation with a strong focus on TikTok and Reels
- - Research social trends and apply to social content creation on a weekly basis
- - Document daily in-office happenings including new product inspections, team workouts, engineering tests and more
- • Develop and manage an influencer program including tracking ROI and building relationships with new and existing influencers
- • Manage and grow Torque’s affiliate program, including engaging the affiliate network with communications on promotions and new products as well as manage affiliate payouts and new affiliate requests
- • Manage email marketing campaigns specific to e-commerce, including writing copy, creating graphics, scheduling, testing, and database management
- • Research, create, proofread, and edit copy for website and various marketing channels, ensuring consistent voice and relevant SEO terms are included
- • Work with third party agencies to create and evaluate digital marketing campaigns on an ongoing basis, consistently identifying areas for improvement such as improved photo and video content for ads, messaging and more
- • Occasionally assist with event and tradeshow planning
Qualifications for Role:
- • In-office postion
- • Bachelor's degree in business administration, marketing, communications, or 2-3 years experience in similar role
- • 1-3 years of experience in marketing, e-commerce brand preferred
- • Must have strong experience in social media and content creation
- • Must have some experience with graphic design (knowledge of Canva acceptable)
- • Must have general knowledge of influencer marketing, SEO and email marketing
- • Must have strong organizational and project management skills, as well as attention to detail
- • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- • Must have a high level of creativity
- • Occasional travel may be required
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